what such DOWNTIME DRESSING AND WHY IS THIS TREND GAINING MOMENTUM
We talk about a new trend that is gradually and confidently gaining the favor of people around the world. We understand the intricacies of downtime dressing by the example of its most striking representative – the new ECCO SIMPIL model.
Our world suddenly transformed, shrinking to the size of comfortable houses, apartments and online spaces. Lifestyle and habits of each changed radically, that can be easily observed, walking (of course, virtually) for hashtags #stayhome and # ostavaysyadoma : in the culinary experiments, makeup and style, active sports and more. It seems that people have opened a second wind in order to seriously think about comfort in various fields of activity. Even most celebrities, who are used to being perfect for show, now broadcast in comfortable home clothes and without makeup. Such nonsense of the 21st century could not but affect global trends and, in particular, to rethink style.
“To be, not to seem” – this seems to be the main message that people now broadcast around the world. Downtime dressing (from the English idiom downtime – free time, relaxation time) – style in which coziness rules the ball: things in which you feel at ease and easy at home, pastel shades, natural materials that are pleasant to the touch. People are already so used to the concept of comfort that as soon as they have to go into the “big world”, they will want to integrate their “leisure” clothes into their everyday style.
Cozy downtime dressing is versatile – the basic things of high quality, which can be combined with each other, supplemented with accessories and due to this one image can be adapted for different occasions. An important element of this image is shoes. And here an excellent solution was presented by ECCO designers. A new line of women’s shoes ECCO SIMPIL was born as a result of inspiration by the extensive archives of the brand and a pronounced trend. The slogan of the novelty – “The beauty of simple things” – conveys the message of downtime dressing well. Models differ in a laconic design and timeless silhouette, and the thinnest sole gives lightness – sneakers weigh only 150 grams! Maybe there is another subtext of downtime dressing here – to abandon everything burdensome and freely “soar” in new dreams and plans? In any case, this is definitely a plus!
The leather used in the production of ECCO SIMPIL (both externally and for lining) is developed in ECCO’s own factories. And the innovative ECCO FLUIDFORM ™ technology and anatomical pad – are responsible for a comfortable fit and maintaining a carefully balanced balance. So, no matter how you are carried away by the ease of being in control of the situation, you will definitely not lose.
Due to the successful combination of all these nuances and innovations, ECCO SIMPIL are universal: they can be worn with jeans and a top; with a skirt and a T-shirt, with a dress and a silk scarf. In short, ECCO SIMPIL is an ideal companion who can support any downtime dressing look so that you can always take home comfort with you!
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