What is seo and how it works what is seo marketing google trends google alerts
What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Blog SEO – What is Search Engine Optimization?
Most of the visitors of the websites come from the search engines, that is, a large part of the total traffic reaches your site as a result of the searches on the search engines, so it becomes more important that the websites are compatible with the search engines.
Search engine optimization usually means making small adjustments to some parts of your website. With changes like this, individuals within your company may be able to resolve any issues regarding your website for you, but in most cases, companies that specialize in search engine optimization and digital marketing may be the best route to go down. For example, somewhere like SEO Quotes has the relevant experience and knowledge to help transform your website into one that receives regular and new visitors. Sometimes the smallest of changes can make the biggest difference. When viewed individually, these changes may appear as additions only , but along with other optimizations, they have a visible impact on your site ‘s user experience and performance in organic search results . Search engine optimization is the best step to increase the visibility of your site on search engines, but in any case it will be more convenient to organize your site content according to your visitors, not search engines.
To make search engine friendly sites, you need to pay attention to the following points on your website; gle trends google alerts
- Create original and accurate page titles
- Make sure the URL of the pages matches the title of the page
- Use meta tags
- Create an easy-to-use navigation
- Make sure your content is original and high quality
- Use proper images
- Use title tags where necessary
- Develop your site compatible with mobile devices
- Report your site to search engines like google, bing, yandex with web master tools.
5 SEO Problems You Should Solve Immediately
Search Engine Optimization may sound like a very technical statement, but in reality it may not be as technical as expected. Search Engine Optimization or SEO is actually configuring and organizing your site so that it reaches your visitors in the best way. The fact that your site is useful and well-designed in terms of both technical and content is very important for search engines like Google. If you don’t really know what you are doing though, then don’t worry you can easily get help from a company similar to Linkmoose (LinkMoose.com), they can help make sure you stay on the right path.
In fact, Google aims to provide its visitors with the best, most accurate and up-to-date content and is the most important tool between visitors and websites. Remember, Google always tries to provide visitors with the highest quality content.
There are some non-technical adjustments that can be made to improve the quality of your website in search engines like Google. If you can change the content of your website, that is, if you are authorized to edit it, we recommend that you correct the following issues immediately;
- Fix broken links
- Share and share your content on social media
- Edit your URL structure
- Remove excess H1 tags in your content
- Feature your keywords
Fix Broken Links
Broken links on your website inside or outside the site are one of the simplest and most important SEO issues that you need to fix quickly . Websites with too many broken links are considered unreliable by Google . When a user coming to your website with Google search results clicks on a broken link, it is not very pleasant for this search engine.
First check the broken links on your website , then if you can fix them, that is, if you know the correct address, fix it if it is not possible to remove it completely from your website. You can find many websites to browse broken links on your website or you can use applications such as xenu, integrity.
Share Your Content on Social Media
If you have not yet opened social media accounts for your website, first open these accounts and share the content on your website in these channels. Make sure you have Facebook, Twitter and Google+ accounts. You can also create accounts such as Instagram, Pinterest, depending on the content of your website and the nature of your business.
You can ask them to share your content not only in your own social media accounts, but also in your accounts, whoever you know, who is your partner and friend who does the same job.
Edit Your URL Structure
It is recommended that you always use dashes (-) instead of underscores (_) in the URLs of your website. While the underline does not make any sense for both difficult to write and search engines, the dash (-) is considered as a space.
If you are using a content management system like Drupal, WordPress, you can easily make these corrections in the administration panel, but if your site is developed with plain html or special software, you can contact your website designer. Do not forget to redirect old addresses to new ones 301 after these fixes, if you only change the addresses and do not redirect, users coming directly from your search engines or from different sites to your website will encounter Not Found.
Remove Excess H1 Tags in Your Content
There should be at most one H1 tag on each URL on your website, which usually includes the title of the page. You can provide a hierarchy with H2, H3, H4 tags while organizing your content. Think of yourself as the user who reads the content of your website and design the content in a hierarchical way, you can plan content that is easy to read and has a clear division between sections.
Do not use the H3 or H4 tags directly without using the H2 tag on your website, so make sure to use H2, then H3 and then H4 tags in your article. The hierarchy mentioned here will tag the search engines performance of your site.
Use Your Keywords in Subtitles
When Google bots crawl a page, they decide which keywords are more compatible with that page by looking at the content of that page. It is useful to pass the keywords you want to feature on your relevant page to the title of the page or the H2, H3 tags you use in the content. Also pay attention to the keyword density in your content, and make sure that the keywords are included in your content proportionally.
If you do not use the keywords in the titles and subtitles, Google may have difficulty determining which topic your site is related to, help Google 🙂 While checking the usage of the keywords in the subtitles, you can also check whether you use the H2, H3, H4 tags correctly.
Remember, there is no need to make complicated, technical arrangements for Search Engine Optimization all the time, there are also SEO problems that you can only edit with content.
Optimize Your Blog Website
If you have no idea how to make your website better or if you don’t know where to start, read this article. It is not at all difficult to make your website more useful and useful for your visitors. Websites should be living, lively environments, reviewed from time to time, and the faulty aspects should be corrected.
So where do we start, we recommend that you first work with a web design firm, a professional team who knows his job will already make all the necessary arrangements for you. However, if you want to do this optimization yourself, you can consider the following issues.
- Even if social media is used especially for personal purposes, be sure to add social media sharing buttons that allow your visitors to share your site. Search engines like Google pay great attention to social media likes in their algorithms.
- Put interaction first, create feedback and communication channels where your visitors can easily reach you, share their ideas with you, and highlight them.
- Make sure to post your phone number on your website and make it accessible, your customers may want to hear a warm voice before making a purchase decision.
- Support the services you provide with industry reports, this will positively affect your customers’ decision making.
Make your website as simple and useful as possible, if necessary, you can get support from companies that perform usefulness testing. Make sure that your website design is unique to you, avoid ready-made designs and stock photos as much as possible.
- Review your Contact & Transportation page, if your customers visit your office frequently, always add a road date.
Make your website compatible with mobile and tablet devices.
- There must be action on your website, buy, call, contact, see, etc. highlight the actions you want the user to take.
Create an easy-to-use and simple menu structure.
- Files not uploaded on your website, css errors, different browsers, mobile compatibility, speed etc. Make sure that there are no technical issues like.
We would like to assist you in optimizing your website, please contact us.
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