Sony Company prepares to buy mobile phones for half of the department. Jensen toxic, mobile sales continued to plummet.
It’s the third consecutive year for Sony’s mobile phone turnover that has continued to dive. This time, it affects the employees in the department. Recently, it is reported that the company is preparing to reduce the fixed cost by laying off 2,000 employees in the world by 2020, which accounted for half of all mobile departments.
Sony’s next plan is to allocate some Japanese employees, head offices to other departments. While mobile department staff in Europe and China Will be offered a voluntary retirement program By reducing the mobile staff this time, Sony wants to limit the sale of mobile phones to only in Southeast Asia And focus only on East Asian and European markets
This new strategy of Sony is expected to bring them back to profit figures by 2020. By now, they have only 1% of the mobile market share (Statistica statistics).