Razer CEO Chen Minliang wants to rely on his own solution, so that other mobile phone manufacturers no longer have to worry about the various “hacks” of the game buttons.

In this year’s launch of the “chic” pink products, as well as a series of relatively cheap peripherals, the news from Razer is not very positive, or the online game store is closed, or it is moving The team suddenly laid off staff. In particular, the latter, in the ASUS, Xiaomi, Nubia, Vivo and other manufacturers have invested in the e-sports mobile phone industry, let the Razer Phones of the two generations of Razer Phone appear somewhat embarrassing (after all, in the face of fast-growing markets, No one has easily retired yet). Just in the eyes of CEO Chen Minliang, this is just a part of the evolution of the company’s mobile gaming strategy. With the transition of the entire industry to 5G, Razer also intends to concentrate more on the development of software solutions.

At last week’s earnings conference, Razer announced that it would join forces with Tencent, and the two parties will work together to optimize the mobile gaming experience at the hardware, software and service levels. In an exclusive interview with our Engadget, Chen Minliang gave a more detailed explanation of this cooperation. He pointed out that many of the current “hacks” for device input and output functions have greatly affected the mobile gaming experience, especially with mouse and keyboard, button mapping (whether in-screen, middle frame or extra “buttons” on the back cover). Representative.

“Let’s say, you take a handle to play games for keyboards and mice. Finally, it feels very annoying.” Chen Minliang said. He uses the crosshair snapping used in the handling game as an example. This feature can help you aim the target on the target to make up for the lack of handle accuracy. There is no such feature in a mouse-and-mouse-based game, which may be confusing for players who are used to the handle.

In addition, Chen Minliang also admitted that many Chinese players will use the mouse and keyboard in the mobile version of “PUBG” to enhance their performance. Therefore, the demand for such “hacks” does exist, but the quality of the experience depends on the specific plan. In fact, Razer himself has not developed a similar “hack” product. Last year, with the release of the Razer Phone 2, they also came up with a controller like Raiju Mobile that can customize the function keys, joystick sensitivity and adjust the keystrokes

Razer

So in order to eliminate the inconsistency in this product experience, Razer now intends to work directly with the game developer (Tencent is represented by many masterpieces). They hope to establish a standardization direction for the I/O platform based on a set of benchmarks and help developers re-create their work “from scratch” with the original integration. Chen Minliang has not yet revealed what kind of products this plan will eventually bring, but it is expected that there will be more content optimized for Raiju Mobile or other future peripherals of Razer.

However, the CEO has to compare his new mobile strategy with the previous move of Razer to Chroma. At present, brands such as MSI, Lianli, Minyue, and Philips have begun to adopt Razer’s RGB solution, and this year’s “Apex Legends” is the latest masterpiece game supporting this technology.

It is worth mentioning that the industry standardization that Chen Minliang wants to achieve is not limited to I/O. He also hopes that more mobile games will improve the frame rate in the future and make better use of the screen with a high refresh rate (for two generations of Razer Phone). Can be 120Hz LCD). According to its prediction, more game phones will have 120Hz display specifications in 2019, and even OLED panels are expected to achieve this. “Once you have tried 120Hz, it is very difficult to go back.” Chen Minliang said.

However, Razer’s ambitions in industry standardization cannot change the fact that it reduces the scale of mobile phone development. After the layoffs, last month, the future of the Razer Phone product line became very unclear. For the issue of the next mobile phone, Chen Minliang also chose to deal with the regular public relations language. However, in this CEO’s view, the Razer Phone series has achieved “excellent results” so far, and this product line “has already passed what the Razer wants to pass.”

Razer

At the same time, Chen Minliang also stressed that thanks to the “larger” engineering team, Razer still has the ability to make a mobile phone. However, in the current time when the industry is moving towards 5G, both consumers and mobile phone manufacturers have to face the problem of chicken eggs and chickens. “From the player’s point of view, if I buy a mobile phone this year, I would like to buy a 5G mobile phone, but if I really bought a 5G mobile phone, there is no ready-made network available.” If you go from this statement Understand that the new generation of Razer Phone is estimated to not meet you at least for a short time.

For Chen Minliang, the real attraction of 5G connectivity is that it can accelerate the convergence of gaming experiences on PCs, consoles and mobile platforms. As a result, the importance of the role of the user’s device in the streaming game will be weakened, but at the same time, the quality of the I / O accessories will become more critical. Not long ago, Google’s new Stadia platform aimed to stream this part of the market, and the keyboard, mouse and handle they used to make demos were all products from Razer.

But no matter how Chen Minliang wraps the facts, his low-key talk about Razer Phone will inevitably disappoint some fans. After all, Razer has launched two good e-sports phones, but now it turns out that the current mobile gaming experience has some fundamental problems. In other words, if the “Razer Phone 3” is launched, as usual, the hardware is not a problem, but the software will still have the problems that Chen Minliang said. If Razer can finally solve these problems, it may be just the golden age of 5G, and this will be a good time for “Razer Phone 3.”

Razer is more inclined to “double investment” in mobile software Compared with new mobile phones.
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