What is the positioning of “quasi-flagship”? It’s better to talk about realme X50 qualcomm snapdragon 765g mobile platform
In recent years, the price differentiation of smartphones seems to have become more and more interesting. With the launch of Apple , Samsung , Huawei and other “top flagship” models, the price has gradually increased, rising from the original 5000-6000 yuan all the way, breaking through 10,000 yuan. This price, obviously, so that more smart phone users select the “flagship” of the time, adding more consideration. Of course, as far as manufacturers are concerned, they know that they cannot rely solely on “top flagships”. After all, historical experience tells us that even “tops” like Rolls-Royce were eventually acquired because they could n’t make it …
Today, the overall price of the smartphone industry is close to transparency. In the words of an industry scholar, the gross profit of a smartphone (not more than 10,000 top flagships) is now about 2%. Therefore, people who are more concerned about the industry will find such a phenomenon. In the Android camp, even if they are different brands, but the configuration of smartphones is similar, the price difference is actually not much, sometimes even 1 yuan- Between 2 yuan. Therefore, positioning smartphones by price segment has become the norm in the industry.
In order to meet the needs of more consumers, enriching their product lines is naturally what smartphone OEMs are doing. Therefore, in recent years, users will find that smartphones are no longer simply and roughly classified into “high-end machines”, “mid-range machines” and “low-end machines”. Instead, it is a deeper segment, such as “top flagship”, “quasi-flagship”, etc. This is not just a gimmick for manufacturers to promote, but the layout for the market segment. qualcomm snapdragon 765g mobile platform
Realme X50 is a “youth flagship” product that officially met with consumers earlier this year. In the words of realme, this is a flagship product for young people with limited budgets but certain pursuit of performance. So what is the performance of the smart phone positioned by the “Youth Flagship”?
“Quasi Flagship” Snapdragon 765G blessing
Echoing the positioning of realme X50 “Youth Flagship”, this mobile phone uses Qualcomm Snapdragon’s strongest product in the “quasi-flagship” product series-Qualcomm Snapdragon 765G 5G mobile platform. Qualcomm launched this product line on the one hand to meet the needs of OEM manufacturers to enrich their own product lines, on the other hand, it is also very good to further promote the price of 5G smartphones, so that more users “affordable” 5G smartphone. qualcomm snapdragon 765g mobile platform
What is the positioning of “quasi-flagship”? It’s better to talk about realme X50
This kind of “enough” is not because users are forced to abandon part of the user experience because of budget, but to discard or weaken some unused “flagships” while ensuring that there is no obvious difference in the experience of common usage scenarios. Function is undoubtedly a smart strategy.
Of course, these words of the author are not groundless. Taking the 120Hz refresh rate screen of realme X50 as an example, this is undoubtedly a function that only many top flagships have. The addition of this function makes the overall look and feel of the screen smoother, especially when watching movies, swiping Weibo and other scenes, the experience has been greatly upgraded. The reason why this function can be used on the “Youth Flagship” machine is that, on the one hand, it benefits from the improvement of the overall image processing capability of the Snapdragon 765G. On the other hand, with the fifth generation Qualcomm artificial intelligence engine AI Engine, realme X50 Intelligent frame rate switching is required for different applications to further extend the battery life of the phone. qualcomm snapdragon 765g mobile platform
5G sinks further
If the realme X50 still possesses the qualities that the current top flagship should have, then we must talk about 5G! Yes, Qualcomm Snapdragon 765G mobile platform is a 5G SoC product, which integrates a 5G overall solution including modem and RF front-end. Official data shows that it has “peak download rate of up to 3.7 Gbps and up to 1.6 Gbps. Upload rate, global network coverage, and all-day battery life. ” qualcomm snapdragon 765g mobile platform
The Snapdragon 765G contains the Snapdragon X52 5G multimode modem, which can support both independent networking (SA) and non-independent networking (NSA). In other words, Qualcomm Snapdragon 765G mobile platform can support the global 5G networking model. In addition, it supports features such as TDD and FDD, dynamic spectrum sharing (DSS), global 5G roaming, and multiple SIM cards. It also means that users of realme X50 5G mobile phones can travel around the world and experience the convenience of 5G high-speed network anytime, anywhere (provided that there are 5G packages around the world).
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