Organic traffic: SEO for lawyers. How to Measure SEO Success

In this chapter, we will look at how to measure the success of your SEO website optimization actions.

link placement strategy analysis

analyze the ranking of keywords and the actual search volume

the most important traffic analytics

we measure conversions and make sure the return on investment in SEO website promotion
You can make thousands of changes to your site, and all of them will have a positive impact on the position of the site in the search networks … but it is important to be sure that the actions you take are most effective in achieving the SEO goals of promoting your resource. To ensure that SEO is done properly, it’s wise to have a professional take a look at the website and suggest tips. It might even be a good idea to have them run the website considering they know exactly what they’re doing. The seo service cost will vary depending on who does what and how much is done but sometimes it’s best to pay a little more and have something done properly than do it yourself if unsure what to do.

To control changes, we recommend the Ahrefs service.

Ahrefs – a paid service, if you want to save a little, use the free servicesGoogle Search Console orScreaming frog

# 1 Control the quality of backlinks

As we wrote earlier, backlinks are a ranking factor No. 1, so it is imperative that this aspect of SEO is done correctly and regularly. If you’re not able to complete this aspect of SEO efficiently and consistently, then it might be better to look into the likes of singapore seo companies, or others around the globe that can improve your backlink portfolio. The lack of link placement and / or the placement of low-quality links even if you create cool content will not increase the visibility of your site in search engines and will not display your site in TOP queries.

So, how do you assess the quality of links placed:

By the rating of the donor site (DR) – this rating should not be lower than 30

You can rate the rating using the following services:

https://checktrust.ru
https://xtool.ru
https://ru.megaindex.com and others

If you want to more deeply assess the quality of the donor site, here are a few criteria for poor-quality sites:

missing or locked contact page;
Updating the information for which this site is intended occurred more than six months ago (very important for news);

the site is 90% full of content not related to its topic;

there is zero organic traffic on the site, and all visits are only direct (a “live” site may have a little organic traffic, but there are a lot of click-throughs from social networks or email newsletters).

# 2 Track keywords and their positions:

The Google Search Console is a free tool that will show you the queries for which users found your site, the total number of hits and clicks for each query. However, it does not allow you to separately check keywords for which you are only working and have not yet achieved significant results, because you can simply not find important data and the dynamics of the queries you are interested in.

For work, we recommend using the service Serpstat (even its free functionality will be enough for the first time). We use in our workAgency Analitics

# 3 See organic traffic rise

When it comes to measuring the increase (well, or fall) in traffic with active SEO site promotion – do not be fooled and look at Google’s organic traffic indicator only. There is plenty more that you should be looking at. If you aren’t too sure what this is though, then make sure to check out Some of the best seo tips on the web here, it should help you.

If you work with an agency and the agent report contains referral, direct and social traffic, it is very likely that the agency you hired is trying to “dissemble” in the absence of a significant result. SEO strategies are focused on increasing traffic in organic SERPs, so reporting should only reflect the organic situation.

For analysis, Google Analytics is used (free). Here are the main options:

Traffic Sources> All Traffic> Channels> Organic Search (Primary Parameter: Keyword)
Traffic Sources> All Traffic> Channels> Organic Search (Primary Parameter: Landing Page)
Audience> Geo> Location (primary dimension: city)> (secondary dimension: source / environment)

The first view shows your organic traffic in keyword queries on Google. This information is limited and you can get more queries in the Google Search Console.

The second view allows you to take a look at the destination URLs of your site that generate the most organic traffic. Sometimes a report can show a surge in organic traffic. However, it’s important to know on which pages such “bursts” of attendance occur: if they occur on the pages of the blog (articles), such “bursts” are unlikely to increase conversions.

The third report allows you to look at the city in which the search sessions begin. This will allow you to make sure that the SEO work is carried out taking into account your geography. If your organic traffic increases in Kiev, and you in Kharkov – such users are unlikely to become your customers.

# 4 SEO Conversions

All the tools and metrics listed above are process metrics and they show that the work is really being done on your site; more users interested in your services from your regions begin to visit. But your main metric showing the effectiveness of invested funds is the conversion from site visitors to customers.

The question is, how do you know if an investment in site conversion is affecting SEO?

We recommend and, in fact, use 3 main factors:

1. requests sent via the feedback form (using tracking Google Analytics goals),
2. conversion in chat or real time messengers (using tracking Google Analytics goals)
3. conversion of your telephone calls (using call tracking, we will not recommend any particular service here; its choice depends on your telephony).

Naturally, with different channels and tools for attracting customers, it is more convenient to use one of the end-to-end analytics services, and we recommend that you use end-to-end analytics to track the effectiveness of advertising companies on the Internet if there are several advertising channels.

I hope our article answered your questions and helped to systematize the understanding of the SEO process of website promotion.

Read More: Fresh New Article

Read More: Top 10 best smartphones have been announced 2020

Solemnly Declare: The copyright of this article belongs to the original author. The reprinted article is only for the purpose of disseminating more information. If the author’s information is marked incorrectly, please contact us as soon as possible to modify or delete it.
Thank you

Sony Updated To Android