New Social Media Trends in 2020

Flat design illustration with a female blogger or influencer, recording a new video.

How about getting closer to Social Media Trends in 2020?

In the light of current data, I brought together social media trends that we will focus more on in 2020.

Social media continues to expand its scope and influence day by day and to color our digital life with its new features.

Overall, 2019 was a year when the importance given to data and data analysis was on the rise. In addition to acquiring users, brands have also focused their focus on user experience. The influencers, which have been in our lives for a long time and still managed to take a share from the advertising budgets of the brands, from the smallest to the largest, have also managed to maintain their effects.

Internet users under the age of 20 have spent more time on platforms like Instagram, Snapchat, TikTok, YouTube, and Twitch compared to previous years. It is obvious that the interest in video content will continue to multiply its effect until an unknown time.

I would like to underline that with all these prominent titles, 2020 will be a year of empathy, personalization will increase, community management will improve, the mobile focus will evolve into the concept of the mobile ecosystem, and we will feel the impact of stronger and more inclusive strategies in terms of content. At the same time, it is not a surprise to say that the content created by the user will protect the value and that it will become obligatory to learn more technical details on “algorithm – integration – optimization”.

Now, let’s see what these titles that stand out in terms of brands mean for the user, which ones they will adopt and enlarge.

Social Media Trends in 2020
In the light of 2019 data, you can find the Social Media Trends below, which will shed light on 2020.

We spend an average of 2 hours and 24 minutes on social media platforms.
Which Social Media are on the Rise in 2020?
As of January 2020, there are 3 billion 80 million social media users. This number corresponds to 49% of the total world population. Compared to last year, the number of users increased by 9.2%. The number of people connected to social media platforms via mobile devices is 3 Billion 75 Million. while Turkey ranks 28th with a social media utilization rate of 64%.

Despite the blows it has received, 2.5 billion monthly active users Facebook remains by far the leader.
With 2 billion active monthly users, YouTube is in second place.
WhatsApp third with 1 billion 600 million,
Facebook Messenger fourth with 1 billion 300 million users,
With 1 billion monthly active users, Instagram is ranked fifth.
With 340 million users, Twitter takes the 14th place.
The surprise of the TikTok list with 800 million users.
In social channels that offer the most effective way to reach your target audience, the importance of effective content strategies is increasing day by day. As I always say, whether it is individual or institutional, the most valuable medium for all of us is “the social media where your target audience is more intense and active”.

Social listening
The loyalties and activities of users are gradually decreasing. Keeping them alive and making them special is among the important topics that will stand out throughout the year.

The platforms announced that they would hide their likes and views with the upcoming updates. This feature has not yet been inclusive. Since the first moment of the announcements, everyone has started to think deeply about which activities can increase long-term participation and intensify the attention of the user. Both brands and individual users will have to find triggers that will allow them to spend more time watching-reading instead of chasing a viral moment or special occasions and celebrations. By 2020, users will find the content interesting and will really need to consume it. This necessity is an indication that the need for social listening will increase. Now we will be more alert and spend more time on emotion analysis.

Community management
There is something that does not change and does not change over the years, which is to understand people, to take valuable meanings from user behaviors and motivations, and to find sharp insights. In the process, we built communities on channels, but over time we neglected these communities. Today, users surfing the Internet are tired of automation and sales. They need real experiences and interaction again. All the improvements made on channels are a solution to this problem. Although people are happy to be in touch with brands and brands, they have become much more selective about creating interactions. So I think a loyal and interested community will be much more important. Obtaining data from every possible area, making this data meaningful is very important. On the other hand, when we are unable to share and use data within our own organizations, the meaningful data we obtain does not help. We no longer speak of big data but small data that allows us to move towards our goals. It is time for brands to focus on talking to individuals rather than reaching far-reaching demographic data.

Social ads

Kyiv, Ukraine – September 5, 2019: A paper cubes collection with printed logos of world-famous social networks and online messengers, such as Facebook, Instagram, YouTube, Telegram and others.

All channels continue to reduce organic access for businesses, while also leading some of the most sensitive ad targeting tools. It is never unavoidable to sell through advertisements in 2020 or to endure efforts to reach the target audience. With the further advancement of ads with the support of algorithms and technology, it has become easier than ever for both individual users and brands to directly encourage and reach active people on social media. In general, all consumers became even more peaceful and active with the concept of social shopping. Even LinkedIn’s advertising platform, which is a business-oriented platform, introduced many enhancements throughout the year to help B2B brands show their products to their customers. Especially Instagram,

Influencer marketing
Speaking of the year when Influencer marketing fell and had a negative impact on reliability and credibility, micro-influencers continue to add strength. Influencer marketing documents its popularity and permanence as an original way to promote products. Increasing advertising costs and competition suggest that many brands will invest more in cheaper sources in the coming years.

Especially micro-influencers are an important part of community management. These influencers, which represent the pioneering and gathering power of close-knit communities, appeal to businesses of all sizes with their more meaningful and relevant creative content. With the disappearance of likes and views, I think that the need to be born for these impressive people, who are the followers at the smallest level (thousands), will increase.

How about getting closer to Social Media Trends in 2020?

Living stories and the moment
Stories, which are among the Social Media Trends of 2020, were one of the biggest social media trends of the last few years and this interest seems not to be different in 2020. Along with additional features that make it easier to present content in a more visible and useful way, “Stories” also encourages its users to keep the moment alive and act. Especially Facebook and Instagram’s new developments and moves are among those expected during the year. The fact that other content produced is interactive, as the stories with questionnaire options on Instagram get more interaction, allows the user to own and share the content more.

Live streaming, on the other hand, accounts for 66% of all internet use and this rate is growing steadily. The live broadcast feature, available on the platforms, becomes even more attractive with additional arrangements. Real-time content, conveying what’s happening in the background, and keeping the moment alive – will be more interesting than ever in 2020.

A growing interest in video content
Among the Social Media Trends of 2020, video content is very valuable. According to Cisco, 82% of all consumer internet traffic is expected to come from video content by 2021. Both long and long videos are among the most shared content on social media. More and more brands and marketers flock to YouTube heavily. In 2020, the number of brands that create their own channels and will produce content on YouTube channels will increase.

Vector illustration in flat simple style – influencer marketing concept – blogger using mobile phone and social media to promote services and goods for followers online

On the other hand, Instagram does not hide that it is trying to bring a new breath to IGTV. Brands and users who find it meaningless to create content on this platform may regret it in the future.

Confused about TikTok, who is seen as the spiritual successor of Vine. It is growing in popularity with young consumers and new influencers.

Videos lie behind all this growth, interest and demand. However, many businesses and users have not realized the importance of producing video content. The interest in video content production matures very slowly, it takes time to return. Increasing mobile internet speeds all over the world accelerates consumption. It is no surprise that 5G technology becomes widespread, and video consumption will increase exponentially.

Integrated strategy
No marketing channel should be considered independent of any other. Brands, which can realize how each channel feeds each other and how it affects them correctly and indirectly, make a difference in forming integrated strategies and growth.

On the other hand, brands need to connect with their audience through user-oriented content. You cannot meet this need by establishing a brand-only customer relationship unit. You should also have a steady stream of content from your followers. In today’s world where there is a lot of competition in the social field, everything you can do to create customer-oriented content provides added value. The strengths of the integrated strategy are to evaluate user-generated content, encourage your customers to share, feed them with educational blog content, and ensure intense participation.

Performance data and beyond
It is very important to understand how you spend your precious time on social media and whether your efforts are working. The real meaning behind your social media metrics, conversations, participation and growth, and measuring the impact of your account is essential for a solid roadmap.

Algortimalar, chatbot, artificial intelligence applications, interactive content, blog content, renewed search trends and beyond…
2020 will be a year of intense competition in all areas of the world.

The digital marketing world will tend to use platforms where content marketing can be managed with customer data. Brands; will need communities that are dynamic, speaking, asking, answering, and coexisting. For this reason, we should get speed from the power of technology and innovations, act quickly, and use our resources and budgets more efficiently.

Read More: Top 10 best smartphones have been announced 2020

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