Google algorithm update 2021 Full Details Here & What to do Next
Webmasters should be aware that the update is likely to significantly affect the position of resources in search results . Changes in search rankings will generally reflect the relevance of the content to consumer search queries.
Simply put, if more relevant content has appeared on your site since the last Google update, then you will probably move up in search results and your site will be considered better quality. We can assume that Google in this update is focusing mainly on content evaluation.
Site ratings can change quite a bit at first , but you don’t need to worry too much about this. Since this is the first update since the pandemic, the Google May 2020 Core Update can be particularly unstable. In the near future it will become clear what to focus on.
Second Google algorithm update in 2020
Note that this is the second official Google update this year. The first change in algorithms took place back in January and also concerned the quality of content on sites. Google said that the downgrade of a particular site does not mean that it has become worse, but simply means that there are better sites.
The previous core update made webmasters understand that it is necessary to continue working on the quality of the sites and not stop at the achieved results. The more relevant your content is to search queries, the higher the site will rank in the search results.
First algorithm update during a pandemic
It’s impossible not to notice that Google released the update in the midst of a worldwide pandemic. Perhaps the update results will show us how strongly the virus affected the changes in the results.
The pandemic has certainly led to a change in user search queries, bringing to the first positions those sites that people most need, even during a difficult period.
It is not hard to guess that news resources about health, pharmacy websites, and everything related to monitoring information about the virus began to come out on top in terms of importance. Many factors are now gaining more relevance that was not previously important to search engines.
It is logical that such areas as tourism, air tickets, hotel reservations, etc., began to sag in the search results, not only because Google does not consider them relevant, but also because for a long time people no longer prioritize them.
Now in 2020, Google is facing a truly unique challenge. The search engine needs to consider how much has changed user behavior in terms of information search.
After some time after the release of the update, we will understand how much the issuance algorithms have changed, and how exactly the virus has affected this area.
Bonus to the SEO job market
If the second change to search engine algorithms turns out to be as powerful and important as it might be due to the pandemic, then this is very good news for SEO .
In the current economic downturn caused by the global pandemic, many people are losing jobs. The update indicates that SEO specialists will now be in great demand.
It’s no secret that the more global the consequences of Google May 2020 Core turn out to be, the more companies will need competent search engine promotion specialists. This suggests that the demand for the work of specialists will grow very soon.
It will be curious to know how many companies would prefer to hire an SEO specialist in order to improve their site in accordance with the Google May 2020 Core.
May 2020 kernel update: what to do?
Google’s recommendations for Google May 2020 Core are likely to remain the same as those for previous updates.
What to do next
Google plans to launch updates in 2021. However, we recommend preparing for them now. Start by checking these metrics on your website against a checklist:
Rendering large content (Largest Contentful Paint) – value less than 2.5 seconds ;
Delay time after the first action (First Input Delay) – value 100 milliseconds or less ;
Cumulative Layout Shift – less than 0.1 mm offset;
Correct display on mobile devices;
No intrusive ads.
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