A Samsung executive we had only one goal beat Apple - Hut Mobile

A Samsung executive we had only one goal beat Apple

A Samsung executive we had only one goal beat Apple

The author Geoffrey Cain has written an interesting book entitled Samsung Rising in which he has interviewed a number of Samsung employees and executives.

In it, the story of Samsung’s growth as a company is told, but there are also very curious anecdotes and phrases that will surprise you.

A Samsung executive we had only one goal beat Apple

For example, a Samsung executive mentioned that at that time the South Korean company had only one goal in mind: to beat Apple.

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Interesting anecdotes from the Samsung Rising book

Among some of the most curious jewels of the book, we find a rather surprising fact. It turns out that Samsung, according to the author, brought several trucks full of apples so that their employees had fruit next to their coffee on their breaks. They were motivated to literally bite Apple in the middle of the war with Cupertino’s company.

“WE HAD ONE GOAL: TO BEAT APPLE. I’M NOT KIDDING.”

An anonymous Samsung executive said the following:

Geoffrey Cain details how Samsung’s senior officers were tired of seeing how the rich and the famous had a smartphone from their archenemy Apple and decided to take charge of the matter. Ellen was one of the first celebrities to sign a contract with Samsung to be seen using a Galaxy Note to change the perception of viewers.

“THE IRONIC TRUTH IS THAT THEY HAD TO TRAIN ELLEN, IPHONE USER, ON HOW TO USE A GALAXY.”

The Samsung Rising book is available on Amazon for $ 13.98 in its Kindle version and for $ 19.24 in its hardcover version, in case you liked its approach and are curious to know more anecdotes of Samsung and its employees. It is full of very funny and surprising stories, it is highly recommended.

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A Samsung executive we had only one goal beat Apple
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